1. Optimize Product Details
Amazon sells millions of products (12 million to be precise). Customers must search and compare more products before they decide to purchase.
Amazon makes this pretty simple. The platform allows buyers to browse through product offerings by using different product attributes. Customers often type in a specific product, for example, Mac Air case 15 inches white.
Customers want to narrow down to the specific product they are looking for. The sellers need to make sure the products show up at the top of these searches.
The platform uses your product information to match customers’ search for your products. It is important to provide accurate product information including title, description, search terms, product identifiers, color, size, and more.